We recently completed a training workshop for one of our clients. At the end of the two-day session they identified three key learnings which they felt were game changers. Among the three was a simple, but very powerful truth. That truth? That it is “my” responsibility to make sure what I communicate is:
- Received by my audience
- Understood by my audience
- Resonates with the audience and they know what to do with my message
- Leads to the expected actions and produces the desired outcomes (because they have the tools, skills, and knowledge to implement the behaviors that result in those desired outcomes)
The team we worked with shared the same belief as we so often see with others. That belief is that I am only responsible to simply send the message and make sure I was clear in my mind as to what that message was. They had never thought in terms of having the responsibilities as outlined above. Our point with this team was simple. We communicate with others for a reason. If that reason is to cause a series of actions that lead to important outcomes, then our responsibility extends way beyond just sending the message.
How do you make sure these four things happen when you communicate? You must ask questions! You cannot assume they heard you and that they understood what you said. You must ask every person to respond and tell you, in their own words, what you said and what actions they must take. This will help you know if they understood and know what to do. Finally, you can ask them if they know how to do what you want them to do. Are they capable of what you are asking them to do and do they have the tools, materials, time, and resources that are necessary to accomplish that?
Once you confirm you are on the same page, then the chances of success are dramatically increased. If the outcomes do not meet your expectations, then conduct further evaluation based on the effectiveness of the process, abilities of people, and/or key behavioral implementation factors, such as; persistence, prioritization, drive, integrity, professionalism, etc. Still not getting the outcomes you want? Then it might be time to find someone else to do what you are asking for.
Check to see if your messages are being received:
Step One: If you are not getting the outcomes you expect, review your communication through the four areas identified above.
Step Two: Conduct further evaluation if necessary
Step Three: Be proactive on the front end of communication to avoid assumptions, miscommunication, and delays.