Culture by Choice | Our Philosophy Culture by Choice

Our Philosophy

Culture exists in all companies. And just like the people who work there, company culture is both unique and complex. Culture can restore hope, inspire action, influence behavior and produce remarkable results. Or it can have the opposite effect. Culture can help or hinder your organization. The choice is whether you purposefully maintain your culture or leave it to chance.

Company culture is often described as the character of a company. That’s why it is our belief that a company’s culture, and the values and beliefs upon which it is based, can and should be integrated into every aspect of a company, including leadership training, performance management and succession planning. Once established, it must evolve, be cultivated and maintained continuously.

We believe the best culture is one that intentionally aligns to the truest organizational purpose. When an organization has crystal clarity regarding Why They Exist, Their Core Values and Operating Principles, Expectations for Behavior and Actions, and How to Most Effectively Measure Success, the organization increases its probability of success to a level that cannot be matched by organizations that never truly give it a second thought.